Privacy Policy

Overview

The 7th Son ("we", "our", "the site") is an interactive web experience available at the7thson.com. We are committed to protecting your privacy. This policy explains what information we collect, how we use it, and your rights regarding that information.

By using this site you agree to the practices described in this policy. If you do not agree, please do not use the site.

Information We Collect

We collect two types of information:

• Information you provide directly — if you use our contact form, we collect your name and email address solely to respond to your message. We do not store this information beyond what is necessary to reply.
• Information collected automatically — like most websites, we collect standard usage data including your IP address, browser type, device type, pages visited, and time spent on pages. This is collected via Google Analytics and Google AdSense (see below).

Local Storage

The 7th Son stores your game progress and in-game choices in your browser's localStorage. This data never leaves your device and is never transmitted to our servers. It includes:

• An anonymous player ID generated randomly in your browser
• Your current trial progress (which trials are unlocked or completed)
• In-game choices made during each trial
• Your final player seal from Trial 7

You can clear this data at any time by clearing your browser's local storage or site data in your browser settings. Doing so will reset all game progress.

Google AdSense

We use Google AdSense to display advertisements on this site. Google AdSense uses cookies and similar tracking technologies to serve ads based on your prior visits to this and other websites.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this site and other sites on the internet. You may opt out of personalized advertising by visiting Google Ads Settings .

For more information on how Google uses data when you use our site, visit: How Google uses information from sites that use our services .

Google Analytics

We use Google Analytics to understand how visitors interact with our site. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming here. We use this information only to improve the site experience.

Google Analytics collects only the IP address assigned to you on the date you visit this site, not your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.

Cookies

This site uses cookies for the following purposes:

• Google AdSense — for displaying relevant advertisements
• Google Analytics — for understanding site usage

You can control and disable cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of the site.

Third Party Services

We use the following third party services:

• Google AdSense — advertising (policies.google.com/privacy)
• Google Analytics — analytics (policies.google.com/privacy)
• Formspree — contact form processing (formspree.io/legal/privacy-policy)
• Cloudflare — hosting and security (cloudflare.com/privacypolicy)

Each of these services has its own privacy policy governing the use of your information. We encourage you to review their policies.

Children's Privacy

This site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete such information.

Your Rights

You have the right to:

• Know what personal data we hold about you
• Request deletion of your personal data
• Opt out of personalized advertising via Google Ads Settings
• Clear your local game progress via your browser settings

To exercise any of these rights, contact us at the address below.

Changes to This Policy

We may update this privacy policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically.

Contact

If you have any questions about this privacy policy or your data, please contact us:

• Website: the7thson.com/contact
• Owner: Divyansh Thapliyal